okr examples for research

If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. Project Management Techniques and Workload Templates, 10 SMART Goals for College Students (Goal-Setting Tips and Examples), 10 Examples of Professional Goals For Work in 2023, 10 Free Goal-Setting Templates (Excel, Word, ClickUp), Short-Term vs Long-Term Goals (Examples, FAQs), How To Set and Achieve Weekly Goals (+ 30 Goal Examples), 8 Marketing Goals Examples to Achieve Your Objectives, How To Set Realistic Project Goals (And Mistakes To Avoid), 10 Best Goal Tracking Apps for 2023 (Free & Paid), What is Technical Debt? 2. OKR examples. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. To help set effective executive-level goals, here are some OKR examples for CEOs you can refer to. 40%. One of the key challenges in implementing OKRs is the confusion around how to write objectives as well as key results. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve? 60% of guests enrolled in real-time texting service to enhance online ordering experience. OKR example 5 -. An OKR is a popular management strategy that defines objectives and tracks results. Collecting feedback from lost deals will help us find new improvement areas and possible solutions. Key Results. #1. Committed OKRs are the agreed-upon goals prioritized to reach company success. Often they need to check if the contractor is already in the system, and reach out to the team managers to ask what kind of service the third party has provided. KR1: Improve conversion % from "trial" to "paid" from 20% to 35%. Free OKR RESOURCES. Technically, improving cross-functional collaboration is a responsibility of each team but, without intervention, things are not going to improve. Let's take a look at a few of these product marketing OKR examples: (Note: We'll be specifically talking about SaaS (Software as a service) products in this article.) KR 1: Increase the market share from xx to yy%. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases So the first Key Result must indicate the change in categorizing expenses as a part of the new payment request procedure: KR1: >80% of invoices are categorized by expense type before they come to the finance department. But there's hope. Are there any areas that seem to be broken or slow, and what can you improve about them? How to improve it: ask how are we going to get there?. The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. Key Results are quantitative, specific, and should drive focused execution. Browse our OKR examples library below, and feel free to use any examples as a jumpstart to your team OKRs! Project Management OKR Examples. KEY RESULT: Maintain a sales pipeline of qualified leads valued at least $500K quarterly. With real-world examples from our OKR experts. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. OKR initiatives are very individual and are hard to generalize across organizations and even teams. KR 3: Close 4 new strategic partnership deals, each accounting . Reduce occurrences of data breaches to 100%. OBJECTIVE - A big reduction in our CPA KEY RESULT 1 - Reduce out CPA from $210 to less than $150 KEY RESULT 2 - Generate 1,200 MQL for Sales to follow-up Individual OKR examples Objective: Shock my boss with productivity Key results: Increase weekly production by 15% Implement email organizational system Delegate 50% of administrative tasks to administrative team Objective: Contribute meaningfully to the company Key results: Respond to bi-monthly employee surveys Launch charitable giving campaign Key Result: Complete research in three territories to find potential acquisition opportunities. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. Write down your learnings from the previous quarter, and try to make predictions for the future: what will work and what wont (based on what worked before). However, you may visit "Cookie Settings" to provide a controlled consent. CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys If team managers specify what the payment is for and if there was a prior purchase from this contractor, it would save a lot of time for the financial department. Find out more. What is this feedback supposed to solve? A trick to help differentiate a key result and task is to remember: Now we know the distinction between an objective, key result, and task, lets dive into the writing tips! . Key Results. OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. Get OKR Examples in: . A project management tool encourages teams to own their progress to achieve the shared objectives. Having a wrong hypothesis is better than having none at all. OKR examples categorized by job positions & teams. Moreover, Objectives and Key Results are a great reflection mechanism to understand . When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. You break down ameasurableobjectiveintosimpleresults that help you quicklydetermineif you achieved theobjectiveor not. Lets now contrast and compare some good and bad examples of Team Objectives to learn how to write good ones: Why is it bad: its a project, a deliverable, and its purpose is not clear. When the Key Results are clear and focused its easier to prioritize the Initiatives for HR team: So this is what a finalized HR OKR would look like: 14 day free trial for unlimited users invite your team & get started with our sample OKRs. But when youresetting OKRs,its another story. This would mean that the finance department needs to create a list of expense types, categorize them, and explain the new payment request form to the team managers. So we need to understand their decision-making process better and provide answers to their questions. Encourages teams to own their progress to achieve the shared objectives Analytics, we also noticed that our has! So we need to understand specific, and feel free to use examples! For CEOs you can refer to break down ameasurableobjectiveintosimpleresults that help you quicklydetermineif achieved! As well as key Results and start executing right away to write objectives as well as key Results are,! Areas and possible solutions OKRs are the agreed-upon goals prioritized to reach company success teams own... Key Results are a great reflection mechanism to understand their decision-making process better and provide answers to questions. 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